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Posts tagged ‘digital’

Health Care Ride Share

H&HN Magazine recently reported about health systems partnering with ride sharing services Uber and Lyft in order to help patients find reliable transportation for their appointments. It’s important for health care communicators to understand why that’s not surprising and how the new model of health care will continue to drive health providers to innovate around new ways of engaging with patients.

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Reflecting on the Buzz from WHPRMS

Now that we are back to our routines and into the throes of Fall, we thought it would be a good time to reflect back on the 2014 WHPRMS conference. It was anything but routine, and there was much to soak in. The buzz from the sessions, the exhibit hall and the receptions was around 3 topics: Brand Re-Engagement, Digital Behavior and New Metrics: Read more

Now Trending: Health Care Website Makeovers

From government-run websites to faceless bureaucracy, there’s concern among some that ACA reforms have made health care feel more commoditized than ever in the minds of patient prospects. Given this environment, it’s only natural that health care providers would look to better emphasize their unique points of difference in order to attract the influx of newly insured consumers. The result? A rush of freshly minted websites with enhanced features and functionality.

In giving their websites makeovers, health care providers are being guided by three overarching trends in web design and construction:

  •  Friendlier Aesthetics
  • Content Rejuvenation
  • Smarter Programming

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