Now Comprehensive Care Can Come At Too High A Cost
The ongoing trend in health care right now is all about consumers taking control during the high-deductible, accountable care era. Let us set the stage for you.
You have an emergency and go to the hospital. The people caring for you are not covered in your insurance network and you are bombarded with surprise medical bills that have high price tags. You didn’t ask for someone not in your network. If it is mandated to have insurance coverage, why is this even happening? Read more
Highlights from the Missouri Hospital Association’s Annual Conference for Public Relations and Marketing
We enjoyed June in Lake of the Ozarks. While it was hot and humid for us Chicagoans, the climate at the Summer Session was warm, refreshing and welcoming!
This past week the Missouri Hospital Association’s annual conference for Public Relations and Marketing was held at Lake of the Ozarks in Missouri. We were thrilled to be able to present with our Citizens Memorial Hospital client, Tamera Heitz-Peek. We dug into the topic of ensuring consistent design throughout traditional and digital platforms. Read more
It’s been a full week since we’ve been back to our day jobs following the annual New England Society for Healthcare Communications Spring Conference. The swanky “Shaken and Stirred” theme allowed us to moonlight with the Rat Pack in Old Vegas. During the heyday of Frank, Sammy Jr. and the rest – they had fun but were on top of their games. So, it’s time to reflect on what we learned to stay on top of ours. Read more
Summary of #HMPS15 focus on Big Data
Most of the time we spend our days helping hospitals and health systems finding a unique point of difference. Putting a finger on what makes them special and what gives patients a reason to believe. Today, we’re here to tell you what’s not special about your health care organization. And that’s the roadblocks you put in your own way. Believe it or not many of the challenges you face that are getting in the way of your brand-building initiatives have been faced before by your peers and like organizations. Here is a list of some of the most common we hear from our clients, and some tips to overcome them: Read more
Health care branding is a linear process, but it can become complex, challenging and even daunting very quickly. In our experience, there are 4 components that need to come together before any health care brand launch or re-launch: Read more
When to take consumer input under advisement.
Consumer research in the marketplace is so important to gain real-time, objective feedback for any branding initiative. The question is: how much weight should that research be given? Research is not enough in and of itself to elevate your brand. To have a successful brand re-launch, this consumer learning needs to be considered with input from the various internal stakeholders to carve out an ownable niche. We have done numerous branding initiatives for hospitals, health systems and AMCs. Here are 3 ways consumer research can impact the branding process (done with this week’s World Series in mind): Read more