It’s been a full week since we’ve been back to our day jobs following the annual New England Society for Healthcare Communications Spring Conference. The swanky “Shaken and Stirred” theme allowed us to moonlight with the Rat Pack in Old Vegas. During the heyday of Frank, Sammy Jr. and the rest – they had fun but were on top of their games. So, it’s time to reflect on what we learned to stay on top of ours. Read more
Posts from the ‘Marketing Research’ Category
When to take consumer input under advisement.
Consumer research in the marketplace is so important to gain real-time, objective feedback for any branding initiative. The question is: how much weight should that research be given? Research is not enough in and of itself to elevate your brand. To have a successful brand re-launch, this consumer learning needs to be considered with input from the various internal stakeholders to carve out an ownable niche. We have done numerous branding initiatives for hospitals, health systems and AMCs. Here are 3 ways consumer research can impact the branding process (done with this week’s World Series in mind): Read more