“I wish I could check into your billboard. It’s really friendlier than your ER.”
We just love attending regional health care conferences and leaving with take-aways applicable for health organizations big and small, rural or urban, all across the country. This year’s joint ISHMPR & WHPRMS conference (that’s Illinois and Wisconsin health care marketing and public relations societies) was no exception.
Topics were diverse, but all laddered up to a single key idea: Live Your Brand Promise. Both the opening and closing keynote presentations focused on strong brand positionings delivered all the way through the patient experience. The breakout sessions, both directly and indirectly, focused in on the execution of this same principle. Together, they tell the journey of brand promises successfully executed in 3 steps. Read more