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Posts from the ‘Healthcare Creative’ Category

Creating Consistent Design Across Hospital Communications

Highlights from the Missouri Hospital Association’s Annual Conference for Public Relations and Marketing

We enjoyed June in Lake of the Ozarks. While it was hot and humid for us Chicagoans, the climate at the Summer Session was warm, refreshing and welcoming!

This past week the Missouri Hospital Association’s annual conference for Public Relations and Marketing was held at Lake of the Ozarks in Missouri. We were thrilled to be able to present with our Citizens Memorial Hospital client, Tamera Heitz-Peek. We dug into the topic of ensuring consistent design throughout traditional and digital platforms. Read more

Aligning an AMC within its Higher Education Institution in a Single Word? 

Having worked with various AMCs and based on our observations of successful AMCs, here is our key marketing communication recommendation in a single word:


We’re talking consistency throughout all aspects of the total enterprise. Consistency in positioning. Consistency in branding. Consistency in personality. Read more

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