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Posts from the ‘Healthcare Marketing’ Category

What Trumps Obamacare?

And what’s unlikely to change?

As the surprise of a Trump presidential victory sets in across the nation and world, businesses, organizations and people are turning their attention to Trump’s plan for the first 100 days in office. Especially those in the world of health care. Read more

The 5 DOs and DON’Ts When Redesigning Health Care Websites

Takeaways from the 20th annual Healthcare Internet Conference

There was much discussed at this year’s Healthcare Internet Conference (HCIC) in Las Vegas. At a glance, it seemed like the topics did not closely relate, but they blended together wonderfully throughout the course of the three days.

We left the conference able to string together across many sessions some key takeaways for website development in health care. Approach and plan your website redesign with eyes wide open with these 5 DOs and DON’Ts: Read more

The Future of TeleHealth

As population health continues to permeate across the health care landscape, providers are innovating viable, convenient and affordable care options.  The surge of telemedicine represents the future of highly accessible primary care. Read more

Efficiently Bringing Healthcare Marketing Content to Consumers

The 2016 New England Society for Healthcare Communicators (NESHCo) conference promised a reboot and reimagining of health care strategy. And one thing is clear: We’re rebooting it with content, and lots of it. Content will win the day with meaningful consumer engagement, fostering new patient relationships and creating ongoing dialogue and brand loyalty.

Across the many valuable sessions 3 themes emerged for producing successful content:

  • Be Simple
  • Be Nimble
  • Be Practical

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Key Topics from the 21st Annual Healthcare Marketing & Physician Strategies Summit

Being Chicagoans, we were quite proud of the outstanding summer weather we all enjoyed as a great backdrop to the 21st Annual Healthcare Marketing & Physician Strategies Summit.   Read more

The Convergence of Wellness & Consumerism in Health Care

The relevancy of current health care brands is under distress in the era of population health given the collision course of these two concepts: Wellness and Consumerism. On the one hand, value-added health care is rooted in the paradigm shift to keep populations well and minimize hospital intervention.  On the other, given more patient financial responsibility and higher deductibles, consumer control and choice is greater than ever when “shopping” the price of health care. Read more

Health Care Ride Share

H&HN Magazine recently reported about health systems partnering with ride sharing services Uber and Lyft in order to help patients find reliable transportation for their appointments. It’s important for health care communicators to understand why that’s not surprising and how the new model of health care will continue to drive health providers to innovate around new ways of engaging with patients.

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