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Posts from the ‘Digital’ Category

The 5 DOs and DON’Ts When Redesigning Health Care Websites

Takeaways from the 20th annual Healthcare Internet Conference

There was much discussed at this year’s Healthcare Internet Conference (HCIC) in Las Vegas. At a glance, it seemed like the topics did not closely relate, but they blended together wonderfully throughout the course of the three days.

We left the conference able to string together across many sessions some key takeaways for website development in health care. Approach and plan your website redesign with eyes wide open with these 5 DOs and DON’Ts: Read more

Health Care Ride Share

H&HN Magazine recently reported about health systems partnering with ride sharing services Uber and Lyft in order to help patients find reliable transportation for their appointments. It’s important for health care communicators to understand why that’s not surprising and how the new model of health care will continue to drive health providers to innovate around new ways of engaging with patients.

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Integrating Digital Design in Health Care

Creating integrated designs across traditional and digital media can be daunting for hospitals and health systems that are battling marketing budget cuts, lack of centralized resources, or even lack of resources at all. Here's a tutorial on how to tackle this common challenge.

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The Usefulness of Physician Online Reviews

The practice of online reviews isn’t surprising and is just a natural extension of the proliferation of categories and services consumers regularly provide and read reviews in the spirit of making better-informed decisions. Most health care providers have felt the pressure building to support or strategize around patient reviews of hospital and doctor visits.  If you’re considering a strategy around reviews or just beginning, here are 4 factors to consider: Read more

Creating Consistent Design Across Hospital Communications

Highlights from the Missouri Hospital Association’s Annual Conference for Public Relations and Marketing

We enjoyed June in Lake of the Ozarks. While it was hot and humid for us Chicagoans, the climate at the Summer Session was warm, refreshing and welcoming!

This past week the Missouri Hospital Association’s annual conference for Public Relations and Marketing was held at Lake of the Ozarks in Missouri. We were thrilled to be able to present with our Citizens Memorial Hospital client, Tamera Heitz-Peek. We dug into the topic of ensuring consistent design throughout traditional and digital platforms. Read more

Cirque du Big Data – #HMPS15 in Las Vegas

Summary of #HMPS15 focus on Big Data

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Reflecting on the Buzz from WHPRMS

Now that we are back to our routines and into the throes of Fall, we thought it would be a good time to reflect back on the 2014 WHPRMS conference. It was anything but routine, and there was much to soak in. The buzz from the sessions, the exhibit hall and the receptions was around 3 topics: Brand Re-Engagement, Digital Behavior and New Metrics: Read more

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