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Posts from the ‘Conference Recaps’ Category

The 5 DOs and DON’Ts When Redesigning Health Care Websites

Takeaways from the 20th annual Healthcare Internet Conference

There was much discussed at this year’s Healthcare Internet Conference (HCIC) in Las Vegas. At a glance, it seemed like the topics did not closely relate, but they blended together wonderfully throughout the course of the three days.

We left the conference able to string together across many sessions some key takeaways for website development in health care. Approach and plan your website redesign with eyes wide open with these 5 DOs and DON’Ts: Read more

Efficiently Bringing Healthcare Marketing Content to Consumers

The 2016 New England Society for Healthcare Communicators (NESHCo) conference promised a reboot and reimagining of health care strategy. And one thing is clear: We’re rebooting it with content, and lots of it. Content will win the day with meaningful consumer engagement, fostering new patient relationships and creating ongoing dialogue and brand loyalty.

Across the many valuable sessions 3 themes emerged for producing successful content:

  • Be Simple
  • Be Nimble
  • Be Practical

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Creating Consistent Design Across Hospital Communications

Highlights from the Missouri Hospital Association’s Annual Conference for Public Relations and Marketing

We enjoyed June in Lake of the Ozarks. While it was hot and humid for us Chicagoans, the climate at the Summer Session was warm, refreshing and welcoming!

This past week the Missouri Hospital Association’s annual conference for Public Relations and Marketing was held at Lake of the Ozarks in Missouri. We were thrilled to be able to present with our Citizens Memorial Hospital client, Tamera Heitz-Peek. We dug into the topic of ensuring consistent design throughout traditional and digital platforms. Read more

Health Care Research Insights From NESHCo 2015

healthcare marketing research

It’s been a full week since we’ve been back to our day jobs following the annual New England Society for Healthcare Communications Spring Conference. The swanky “Shaken and Stirred” theme allowed us to moonlight with the Rat Pack in Old Vegas. During the heyday of Frank, Sammy Jr. and the rest – they had fun but were on top of their games. So, it’s time to reflect on what we learned to stay on top of ours. Read more

Cirque du Big Data – #HMPS15 in Las Vegas

Summary of #HMPS15 focus on Big Data

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Reflecting on the Buzz from WHPRMS

Now that we are back to our routines and into the throes of Fall, we thought it would be a good time to reflect back on the 2014 WHPRMS conference. It was anything but routine, and there was much to soak in. The buzz from the sessions, the exhibit hall and the receptions was around 3 topics: Brand Re-Engagement, Digital Behavior and New Metrics: Read more

NESHCo 2014

Get Talking

The recurring theme of the conference was engagement across the board – with patients, with the health care team, and with other health systems. Lanie Abbott from Eastern Maine Health System summed it up best when she explained, “Health care is a team sport.” And we saw support of this idea over and over again.

Talk with Patients to empower them with skills and knowledge to execute care, establish a collaborate spirit and set expectations. It is the surest way to reach the best outcomes, patient satisfaction and advocacy for your health care organization. Beyond care conversations, remember that every interaction, every conversation matters. We heard from Jim Rattray about how Middlesex Read more

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