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Posts by Gatesman Agency

What Trumps Obamacare?

And what’s unlikely to change?

As the surprise of a Trump presidential victory sets in across the nation and world, businesses, organizations and people are turning their attention to Trump’s plan for the first 100 days in office. Especially those in the world of health care. Read more

The 5 DOs and DON’Ts When Redesigning Health Care Websites

Takeaways from the 20th annual Healthcare Internet Conference

There was much discussed at this year’s Healthcare Internet Conference (HCIC) in Las Vegas. At a glance, it seemed like the topics did not closely relate, but they blended together wonderfully throughout the course of the three days.

We left the conference able to string together across many sessions some key takeaways for website development in health care. Approach and plan your website redesign with eyes wide open with these 5 DOs and DON’Ts: Read more

Efficiently Bringing Healthcare Marketing Content to Consumers

The 2016 New England Society for Healthcare Communicators (NESHCo) conference promised a reboot and reimagining of health care strategy. And one thing is clear: We’re rebooting it with content, and lots of it. Content will win the day with meaningful consumer engagement, fostering new patient relationships and creating ongoing dialogue and brand loyalty.

Across the many valuable sessions 3 themes emerged for producing successful content:

  • Be Simple
  • Be Nimble
  • Be Practical

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Health Care Ride Share

H&HN Magazine recently reported about health systems partnering with ride sharing services Uber and Lyft in order to help patients find reliable transportation for their appointments. It’s important for health care communicators to understand why that’s not surprising and how the new model of health care will continue to drive health providers to innovate around new ways of engaging with patients.

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Your Hospital Brand and the Care-Giving Conundrum

With many Americans living longer lives, the issue of costly long-term care for loved ones is real and more daunting than ever. You would suspect that the majority of the responsibility falls to the Boomers and you would be correct. However, a formidable percentage of Millennials has had to step up, too. In fact, over 25% of those providing care for their parents are between 18 and 34 years old, according to the AARP Policy Institute. With over 40 million of Americans claiming to be caregivers in 2013, the likelihood for additional Millennials playing this role moving forward is a given. Read more

The Usefulness of Physician Online Reviews

The practice of online reviews isn’t surprising and is just a natural extension of the proliferation of categories and services consumers regularly provide and read reviews in the spirit of making better-informed decisions. Most health care providers have felt the pressure building to support or strategize around patient reviews of hospital and doctor visits.  If you’re considering a strategy around reviews or just beginning, here are 4 factors to consider: Read more

Your Hospital’s Not Special

Most of the time we spend our days helping hospitals and health systems finding a unique point of difference. Putting a finger on what makes them special and what gives patients a reason to believe. Today, we’re here to tell you what’s not special about your health care organization. And that’s the roadblocks you put in your own way. Believe it or not many of the challenges you face that are getting in the way of your brand-building initiatives have been faced before by your peers and like organizations. Here is a list of some of the most common we hear from our clients, and some tips to overcome them: Read more

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